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GM's effort to boost sales of Saab seems to have failed, despite the work of dedicated sales have not moved.
The year past, Saab has been able to sell 133,000 cars, compared to 600,000 sales of Volvo. This figure is also regrettable in comparison with competing manufacturers such as Audi, BMW and Mercedes - while producing a million or more car sales per year. Saab CEO Jan-Ake Jonsson said: "We at Saab have been very inconsistent in our approach. "
The company's objective has been set at 250,000 cars sold each year. Perhaps the efforts of the automaker in the creating models of cars that are indistinguishable from their greatest rivals. According to Jonsson, the automaker will be more willing to become "better the BMW BMW.
Jonsson said: "During the past two recent years, we were really trying to focus the brand." Apparently, the company has come to accept that their sales growth is early May. What the manufacturer wants now is the brand to continue making money, despite poor sales.
"We created a structure where you can get a yield of 150, 000," Jonsson was quoted in a recent BBC article "If we get to 175,000 units I am very happy. "
Currently, the factory and distribution of parts to GM Saab helps keep afloat. This strategy will not help if Saab wants to create a different image of their own. Enter the new Saab Turbo X.
Turbo X is equipped with 2.8-liter engine 280 hp, including parts cover online as the master cylinder Saab. This time, the Saab model comes with four wheel disc. Jonsson said: "This is a new four-wheel drive ... It gives you the ability to have more performance. We are also in the vehicles of the future" This, he said, is " A bit of a qualifier in the premium segment, even if it is an option with a penetration of only 10-15%. Saab's latest product, said proposed make a statement on Saab's heritage and communicate the importance of the turbo Saab.
Saab is famous worldwide for their support of biofuels. Models Saab BioPower have been observed and reported to be more powerful when running on E85 - a mixture of ethanol 85% herbal and 15% gasoline - when run on conventional gasoline. According to Jonsson, "The turbo can use the higher octane of E85 in a better way, which adds 25-30 hp." With this concept, Saab was able to offer cars that delivers 150 horsepower, essentially a small-liter engine. "This really shows the potential to reduce engine size, Jonsson said.
In fact, ethanol reduces emissions, which makes a big difference on fossil fuels. But the movement of gasoline and diesel is required in plants to produce large volumes of ethanol. As a result of ethanol production, corn prices to come the United States. This has been another major problem affect the priority supply of ethanol instead of food, as is usually contained world with hungry people, according to critics.
However, Jonsson said: "Bioethanol to me is not a problem of cars for hunger."
"If you look at the availability of bioethanol today is not a problem. There is enough arable land and available today to provide the current demand, "he said.
"We are the first generation the use of ethanol, "he added." You can say that with the corn to produce ethanol in the U.S. is very inefficient.
Then, the second biofuels generation are on the road, taking in celluloid (wood or agricultural waste). This is said, Jonsson believes that bioethanol will be a part of the solution for Saab.
About the Author:
Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.
Article Source: ArticlesBase.com - Saab Foresees Weak Sales in the Future
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